Samsung and apple market Essays

Samsung and apple market Essays Samsung and apple market Essay Samsung and apple market Essay Buyer behavior with the net profit of 7. 8 trillion won in the April to June quarter, after the launched of flagship galaxy so smartened, Samsung becomes the worlds largest smartened maker, as the most profitable mobile phone company. According to DC, global smartened shipments totaled 237. 9 million units during second quarter of 2012 and 2013, Samsung has overtaken apple in its market share of( Samsung, 32. 2% and apple, 16. % ) in the year of 2012 and in the year of 2013 (Samsung, 30. 4% and apple, 13. 1% ). Reported from international business times, Samsung so appears to be faring well in ales, from the released of so to international markets in late April, they have sold 10 millions in less than 1 month and able to sold more than 20 millions handsets in the second month. It is 1. 7 times faster selling rates than previous so. Life companion, live in a world of infinite possibilities. With more features and benefits, SO differentiate itself with their new MAILED screen technology and various features like high offence video coding, battery support wireless charging through IQ standard, LET advanced network, and a 13-megalith auto-focus camera that features a seaside illuminated sensor, LED flash, and IPPP video recording, also with the support of their quad-core and ACTA-core variant hardware provide a greater graphic processing unit, and software like touching and S voice, which enable user to control the phone with floating touch or hand gestures without touching the phone. With these Samsung able to dominate and position itself as the number one smartened in android market. In the product life cycle, Initially losses may incur, as the electronic giant, Samsung able to minimize it losses in it first stage of product life cycle when establishing their new product. Followed by the growth stage, Samsung nailed the branding, marketing, and consistency battle to improve in galaxy SO. Huge amount of investment pooled in RD to expect a differentiate and innovative product after so, as well as distribution channel and branding. Being the dominator in android market, Samsung profit start to flow. Due to fierce competition from competitors, sales may eventually start to decline, innovating new products are needed in order to compete in the market. Thus beginning of the maturity stage of the products. The decline stage is where most of the product class usually dies due o low growth rate in sales. Apples phone, being the direct competitor of Samsung so, according to DC, apple is declining in their market share throughout the second quarter of 2013 and market sales has been declining as well since the released of galaxy so. However, apple still remain second in place in global smartened market share and global smartened shipments. Although phone has been overtaken by Samsung, but apples phone market position still remains rock-solid in US market. Even when Samsung released it high-profile flagship device, apple still accounted for 40. Of American smartened market in July 2013. And apple market share still leads with a 39. 9% in higher than what apple able to achieve in the same period, and also its was able to increase its market share in US from 21 . 7% to 23. 7% in the second quarter. In order to help gain market share and unit growth Apple is expected to introduce a lower- cost phone, which will make phone more affordable for more people. Apple also facing the threat of bein g the global computing market niche player if the market share still remain low or unable to get more distribution for the phone.